TheWrap’s Inaugural Innovators List: 12 Who Are Changing Hollywood

JASON BLUM Founder, Blumhouse Productions With each new micro-budget hit, Jason Blum is upending the way movies are made, emphasizing thrift in exchange for artistic freedom and greater profits. He first caught Hollywood’s attention in 2009 with “Paranormal Activity,” which cost a mere $15,000 to produce and made an astounding $193.3 million globally. Then he proved that wasn’t an anomaly with films like “Insidious” and this summer’s “The Purge,” which earned back their bargain-basement budgets tenfold thanks to fresh spins on familiar bogeymen like ghosts or home invaders. See photos: 12 Innovators Changing Hollywood “We can take risks that we wouldn’t be allowed if these were traditional studio films,” Blum told TheWrap, noting that actors, directors and producers on his films work for scale in return for getting a bigger cut of a picture’s back-end.
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